New York-based contemporary multimedia artist Signe Pierce self-identifies as a reality artist, exploring the blurred lines between art and technology, between art and life, and the concept of heightened reality through her neon urban signature photographic style characterised by a glamorous, saccharine aesthetic. The vibrant colour palette she uses is dominated by bright pink and purple hues, adding a different dimension to mundane urban landscapes. The chromatic excess emphasises artificiality, as the artist provides a visual commentary on the nature of reality in the digital world.
Signe Pierce embraces the idea of ‘unreality’ and takes it to extremes in her lurid, holographic paradise. The viewer entering her world is mesmerised, distracted, trapped in hyperreality. Beautifully influenced by her environment and the chaos of New York, her work provides a glimpse into an augmented version of the famous city for the outsider to be virtually immersed into. Since her art is of a meta-referential nature, it shouldn’t be surprising that it self-consciously depicts the ubiquity of commercial ads and photography, phone screens, screens in general, which, instead of piercing into her world, are rather being harmoniously incorporated in it.

The almost aggressive, consistent use of pink and light purple tones reveals a feminist preoccupation with what is considered stereotypically girly- being subverted by the themes depicted, such as consumerism, surveillance, hyper-reality, and assertive hyper-femininity. The artist not only plays with visual perceptions by depicting fluid forms and using distorted liquefied shapes in some of her pictures, she also challenges perceptions of femininity, by blurring the line between the objectifier and the objectified and portraying the female figure as provocative and strong.
The slick fashion commercial aesthetic of the photographs is reminiscent of surreal fashion horror films such as Nicolas Winding Refn’s Neon Demon and the urban vividness of cyberpunk cinematography. At the same time, her frequently updated Instagram feed includes cinematic photographs depicting a constantly wired, overstimulated world. Some elements often featured in her universe are mirrors, eyes, technological devices, shiny, holographic pieces of clothing, reflecting lights, rainy cityscapes, strip malls, and a lush, stunningly illuminated mise-en-scene. In addition to emphasising the inherent ‘simulacrum’ nature of the urban experience in New York, Signe Pierce’s hyperreal sensory spectacle merges perceptions of reality and simulation to make the viewer question the nature of truth and reality in contemporary society.