Visual Branding Tips for Social Media in the Arts

Art companies and visual artists have to meet high expectations of visual excellence on social media. Find your UNIQUE visual approach to make your social media presence SHINE. Turn your feed into a work of art.
If you work in the arts, don’t neglect the importance of all visual aspects in your social media strategy. They have to be harmoniously intertwined, to achieve the best results & boost engagement.

Creating a Successful Social Media Strategy

Knowing the components of an effective, successful social media strategy is vital for any art company or artist who has rightly acknowledged the value of building a strong digital presence. Who are you? Start by expressing your brand purpose clearly and creating a mission statement. You can convey this in a visually appealing way usingContinue reading “Creating a Successful Social Media Strategy”

Embracing change: Video content on Instagram and Tips for the Art World

As you may have heard, Adam Mosseri, the head of Instagram, has recently announced that Instagram will start leaning into (to use his exact words) video content more in order to stay relevant and compete with or, as some may say, emulate, another particularly popular social media platform, TikTok. I will ponder this mainly inContinue reading “Embracing change: Video content on Instagram and Tips for the Art World”